Oportunidad de marketing en tiempo real como oportunidad de posicionamiento en mercados globales. Caso empresa internacional de venta de productos y/o servicios digitales.
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Date
2022-09-26
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Universidad Nacional de Educación Enrique Guzmán y Valle
Abstract
El objetivo de este trabajo de investigación es dar a conocer en los últimos años, la tecnología digital se ha convertido en una parte integral de
marketing. Por lo tanto, su estrategia comercial debe tener en cuenta las herramientas
digitales disponibles para atraer clientes, aumentar las ventas y obtener una ventaja
competitiva en el segmento en el que opera. Esta situación es aún más relevante durante y
después de a pandemia de Covid 19 y, de hecho, la pandemia actual ha determinado que
las empresas deben buscar formas alternativas de llegar a sus clientes medios virtuales,
empresas y negocios ven en la venta de sus productos y servicios un nicho interesante.
En el presente trabajo el objetivo determina el uso del marketing digital de Alibaba
Group, con el propósito de conocer cuáles son las estrategias que tiene la empresa en su
posicionamiento en el mercado global.
The objective of this research work is to make known in recent years, digital technology has become an integral part of marketing. Therefore, your trading strategy must take into account the tools digital solutions available to attract customers, increase sales and gain an advantage competitive in the segment in which it operates. This situation is even more relevant during and after the Covid 19 pandemic and, in fact, the current pandemic has determined that Companies must look for alternative ways to reach their customers through virtual means, Companies and businesses see an interesting niche in the sale of their products and services. In this work the objective determines the use of Alibaba digital marketing Group, with the purpose of knowing what strategies the company has in its positioning in the global market.
The objective of this research work is to make known in recent years, digital technology has become an integral part of marketing. Therefore, your trading strategy must take into account the tools digital solutions available to attract customers, increase sales and gain an advantage competitive in the segment in which it operates. This situation is even more relevant during and after the Covid 19 pandemic and, in fact, the current pandemic has determined that Companies must look for alternative ways to reach their customers through virtual means, Companies and businesses see an interesting niche in the sale of their products and services. In this work the objective determines the use of Alibaba digital marketing Group, with the purpose of knowing what strategies the company has in its positioning in the global market.
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Citation
Tomailla Tomaylla, M. C. (2022). Oportunidad de marketing en tiempo real como oportunidad de posicionamiento en mercados globales. Caso empresa internacional de venta de productos y/o servicios digitales. (Monografía de pregrado). Universidad Nacional de Educación Enrique Guzmán y Valle, Lima, Perú.