Posicionamiento del turismo de negocios y eventos en el Perú. Caso práctico.
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Date
2022-11-28
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Universidad Nacional de Educación Enrique Guzmán y Valle
Abstract
El objetivo de este trabajo de investigación es dar a conocer el posicionamiento del Perú como destino de turismo de conferencias es resultado de la promoción estratégica, focalizada y sostenida de este segmento, la operación del nuevo Centro de Convenciones de Lima y la ampliación de su oferta hotelera de alta calidad, lo que ha contribuido a la diversificación de la oferta nacional Departamento de Economía.
Al ser el turismo de reuniones un segmento altamente especializado, requiere un conocimiento profundo del mercado de eventos, su funcionamiento, su dinámica y su competencia.
Las reuniones cara a cara son esenciales para construir relaciones de confianza que conducirán a futuros negocios y, lo que es más importante, ayudar a los planificadores a resolver todas sus necesidades, no solo a vender productos. producto.
La colaboración en la labor comercial es fundamental, porque los organizadores de un Meeting valoran y confían más cuando se ve que hay un equipo coordinado que asegura la funcionalidad del evento también en los siguientes años. En este sentido, Chiclayo colabora con las instalaciones y servicios hoteleros para crear oficinas que son fundamentales porque promueven lugares como lugares viables de reunión y eventos: captación de reuniones, promoción de la ciudad, asesoría técnica para atraer. y promoverlos y conocer las relaciones de los planificadores y promotores entre las necesidades y las empresas privadas o agencias gubernamentales.
The objective of this research work is to publicize the positioning of Peru as a conference tourism destination, which is the result of the strategic, focused and sustained promotion of this segment, the operation of the new Lima Convention Center and the expansion of its offer. high quality hotel, which has contributed to the diversification of the national offer Department of Economy. As meeting tourism is a highly specialized segment, it requires in-depth knowledge of the events market, its operation, its dynamics and its competition. Face-to-face meetings are essential for building trusting relationships that will lead to future business and, more importantly, helping planners solve all their needs, not just sell products. product. Collaboration in commercial work is essential, because the organizers of a Meeting value and trust more when they see that there is a coordinated team that ensures the functionality of the event also in the following years. In this sense, Chiclayo collaborates with hotel facilities and services to create offices that are essential because they promote places as viable meeting and event venues: attracting meetings, promoting the city, technical advice to attract. and promote them and know the relationships of planners and promoters between the needs and private companies or government agencies.
The objective of this research work is to publicize the positioning of Peru as a conference tourism destination, which is the result of the strategic, focused and sustained promotion of this segment, the operation of the new Lima Convention Center and the expansion of its offer. high quality hotel, which has contributed to the diversification of the national offer Department of Economy. As meeting tourism is a highly specialized segment, it requires in-depth knowledge of the events market, its operation, its dynamics and its competition. Face-to-face meetings are essential for building trusting relationships that will lead to future business and, more importantly, helping planners solve all their needs, not just sell products. product. Collaboration in commercial work is essential, because the organizers of a Meeting value and trust more when they see that there is a coordinated team that ensures the functionality of the event also in the following years. In this sense, Chiclayo collaborates with hotel facilities and services to create offices that are essential because they promote places as viable meeting and event venues: attracting meetings, promoting the city, technical advice to attract. and promote them and know the relationships of planners and promoters between the needs and private companies or government agencies.
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Citation
Jesus Regalado, C. J. (2022). Posicionamiento del turismo de negocios y eventos en el Perú. Caso práctico. (Monografía de pregrado). Universidad Nacional de Educación Enrique Guzmán y Valle, Lima, Perú.