El modelo del doble diamante para impulsar nuevos negocios globales. Caso agroexportación.
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2022-11-25
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Universidad Nacional de Educación Enrique Guzmán y Valle
Abstract
El objetivo de este trabajo de investigación es dar a conocer que hoy en día los mercados internacionales son dinámicos y altamente competitivos, además son muy exigentes en cuanto a la calidad, tecnología e innovación, por ello se requiere contar con modelos de negocios ágiles que respondan a las necesidades de la demanda global. Por otro lado, la necesidad alimentaria en el mundo invita generar nuevos negocios en agroexportación, dado que las personas optan por el consumo de alimentos saludables que provengan de la agricultura.
En el capítulo I, se aborda el marco teórico definiendo la primera variable del tema modelo de doble diamante, para ello se ha realizado consultas a diversas fuentes para definir conceptos, características, transformación de este modelo, etapas, principios de diseño de doble diamante y finalmente como aplicar el modelo de doble diamante en negocios.
En el capítulo II, se ha desarrollado la segunda variable del tema Impulsar nuevos negocios globales, al respecto se ha recurrido a distintas fuentes donde se ha podido extraer información de importancia, con lo cual se ha desarrollado aspectos como características, importancia, ventajas y desventajas, sistemas que ayudan al desempeño de los negocios globales y estrategias de negocios globales.
En el capítulo III, se ha abordado el tema de negocios globales en agroexportación, cómo funcionan. Se describe algunos negocios de agroexportación peruana que operan en el mundo y se da alcances a considerar para impulsar un negocio global.
Finalmente, concluyo que nuestro país es potencialmente atractivo para generar agricultura responsable y nuestra potencialidad para promover la agroexportación de productos saludables de frutas y verduras, que actualmente es tendencia global de consumo de alimentos saludables y a futuro se proyecta necesidad alimentaria considerable, y que la producción de alimentos sanos sería insuficiente para cubrir la demanda. Este hecho abre una oportunidad para ampliar los negocios globales en agroexportación. Otro aspecto importante a considerar es la capacidad productiva para cubrir la demanda alimentaria en el mundo.
The objective of this research work is to make known that today international markets are dynamic and highly competitive, they are also very demanding in terms of quality, technology and innovation, which is why it is required to have agile business models that respond to the needs of global demand. On the other hand, the food need in the world invites the generation of new businesses in agro-exports, given that people choose to consume healthy foods that come from agriculture. In chapter I, the theoretical framework is addressed by defining the first variable of the double diamond model topic, for this purpose consultations have been made with various sources to define concepts, characteristics, transformation of this model, stages, double diamond design principles and finally how to apply the double diamond model in business. In chapter II, the second variable of the topic Promote new global businesses has been developed. In this regard, different sources have been used where important information has been extracted, with which aspects such as characteristics, importance, advantages and disadvantages have been developed. , systems that help global business performance and global business strategies. In chapter III, the topic of global businesses in agro-exports, how they work, has been addressed. Some Peruvian agro-export businesses that operate in the world are described and scope is given to consider to promote a global business. Finally, I conclude that our country is potentially attractive to generate responsible agriculture and our potential to promote the agro-export of healthy fruit and vegetable products, which is currently a global trend of healthy food consumption and in the future a considerable food need is projected, and that the production of healthy foods would be insufficient to meet demand. This fact opens an opportunity to expand global agro-export businesses. Another important aspect to consider is the productive capacity to cover the world's food demand.
The objective of this research work is to make known that today international markets are dynamic and highly competitive, they are also very demanding in terms of quality, technology and innovation, which is why it is required to have agile business models that respond to the needs of global demand. On the other hand, the food need in the world invites the generation of new businesses in agro-exports, given that people choose to consume healthy foods that come from agriculture. In chapter I, the theoretical framework is addressed by defining the first variable of the double diamond model topic, for this purpose consultations have been made with various sources to define concepts, characteristics, transformation of this model, stages, double diamond design principles and finally how to apply the double diamond model in business. In chapter II, the second variable of the topic Promote new global businesses has been developed. In this regard, different sources have been used where important information has been extracted, with which aspects such as characteristics, importance, advantages and disadvantages have been developed. , systems that help global business performance and global business strategies. In chapter III, the topic of global businesses in agro-exports, how they work, has been addressed. Some Peruvian agro-export businesses that operate in the world are described and scope is given to consider to promote a global business. Finally, I conclude that our country is potentially attractive to generate responsible agriculture and our potential to promote the agro-export of healthy fruit and vegetable products, which is currently a global trend of healthy food consumption and in the future a considerable food need is projected, and that the production of healthy foods would be insufficient to meet demand. This fact opens an opportunity to expand global agro-export businesses. Another important aspect to consider is the productive capacity to cover the world's food demand.
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Martinez Castro, M. O. (2022). El modelo del doble diamante para impulsar nuevos negocios globales. Caso agroexportación (monografía de pregrado). Universidad Nacional de Educación Enrique Guzmán y Valle, Lima, Perú