Evaluación Financiera de Proyectos Internacionales
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Date
2019-11-25
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Universidad Nacional de Educación Enrique Guzmán y Valle
Abstract
El objetivo del presente trabajo de investigación es determinar que los proyectos de negocios internacionales son rentables para el inversionista, siempre y cuando haya un buen mercado disponible dispuesto a consumir el producto o servicio que se ofrece. Es importante recalcar que el consumidor final va a adquirir aquellos bienes y/o servicios extranjeros que tienen una ventaja en alta calidad y menor precio.
En los países europeos se está dando el boom de los alimentos saludables, en efecto las personas que realizan algún deporte lo adquieren en su dieta balanceada, esto hace que las empresas que preparan productos alimenticios pongan mayor énfasis en ese mercado. Por lo que la empresa Mechito EIRL está apostando por un producto de barra energética que está hecho de quinua, almendra y caña de azúcar; pues al realizar el plan de marketing, se evidencia que la capacidad de producir estas barras energéticas para la población europea es óptima, ya que la elaboración del producto es sencilla y no requiere de una alta inversión y su gran demanda hace que el proyecto a mediano plazo sea rentable.
Al efectuar la evaluación del proyecto de Mechito EIRL con sus respectivos instrumentos, el VAN es mayor a cero, la TIR es mayor que el costo de oportunidad del capital y el PRI indica que la inversión se recupera dentro del tiempo analizado en el proyecto. Por lo que el escenario en la proyección de este negocio es muy positivo para su rentabilidad, reafirmado en el análisis de sensibilidad, donde a pesar de los cambios límites que existen como una disminución en el precio de venta, una baja en cantidad demandada y un alza en el precio de insumos no afecta la rentabilidad del negocio.
The objective of this research work is to determine that international business projects are profitable for the investor, as long as there is a good market available willing to consume the product or service offered. It is important to emphasize that the final consumer is going to acquire those foreign goods and/or services that have an advantage in high quality and a lower price. In European countries there is a boom in healthy foods, in fact people who do sports acquire it in their balanced diet, this makes companies that prepare food products put greater emphasis on that market. Therefore, the company Mechito EIRL is betting on an energy bar product that is made from quinoa, almonds and sugar cane; Because when carrying out the marketing plan, it is evident that the capacity to produce these energy bars for the European population is optimal, since the preparation of the product is simple and does not require a high investment and its high demand makes the project medium term is profitable. When evaluating the Mechito EIRL project with its respective instruments, the NPV is greater than zero, the IRR is greater than the opportunity cost of capital and the PRI indicates that the investment is recovered within the time analyzed in the project. Therefore, the scenario in the projection of this business is very positive for its profitability, reaffirmed in the sensitivity analysis, where despite the limit changes that exist such as a decrease in the sales price, a drop in quantity demanded and a Increase in the price of inputs does not affect the profitability of the business.
The objective of this research work is to determine that international business projects are profitable for the investor, as long as there is a good market available willing to consume the product or service offered. It is important to emphasize that the final consumer is going to acquire those foreign goods and/or services that have an advantage in high quality and a lower price. In European countries there is a boom in healthy foods, in fact people who do sports acquire it in their balanced diet, this makes companies that prepare food products put greater emphasis on that market. Therefore, the company Mechito EIRL is betting on an energy bar product that is made from quinoa, almonds and sugar cane; Because when carrying out the marketing plan, it is evident that the capacity to produce these energy bars for the European population is optimal, since the preparation of the product is simple and does not require a high investment and its high demand makes the project medium term is profitable. When evaluating the Mechito EIRL project with its respective instruments, the NPV is greater than zero, the IRR is greater than the opportunity cost of capital and the PRI indicates that the investment is recovered within the time analyzed in the project. Therefore, the scenario in the projection of this business is very positive for its profitability, reaffirmed in the sensitivity analysis, where despite the limit changes that exist such as a decrease in the sales price, a drop in quantity demanded and a Increase in the price of inputs does not affect the profitability of the business.
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Citation
Bruno Carmen, M. M. (2019). Evaluación Financiera de Proyectos Internacionales. (Monografía de pregrado) Universidad Nacional de Educación Enrique Guzmán y Valle, Lima, Perú.