La comunicación comercial en el área técnico-comercial en una empresa automotriz en Lima, periodo 2019
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Date
2023-12-14
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Universidad Nacional de Educación Enrique Guzmán y Valle
Abstract
El objetivo del presente trabajo de investigación es mostrar que se tomaron como antecedentes las investigaciones previas de diversos autores tales como Ricardo Conde y César Matos de la Universidad Cesar Vallejo. A nivel internacional se hizo referencia de trabajos provenientes de la Universidad Rafael Landívar de Guatemala y el de Heidi López de la Universidad Casa Grande de Guayaquil, Ecuador. El objetivo del trabajo de tesis fue describir las características de la comunicación comercial en el área técnico-comercial en la empresa MT Representaciones S.A ubicada en el distrito de San Miguel en Lima. La variable identificada en la investigación fue la comunicación comercial y sus componentes internos: la información, persuasión y la retroalimentación, desarrolladas en el periodo correspondiente al año 2019. La muestra estuvo constituida por la totalidad de trabajadores pertenecientes al área técnico-comercial en la empresa MT Representaciones S.A ubicada en San Miguel, conformada por un total de 19 trabajadores. Se determinó la necesidad mejorar los procedimientos de comunicación interna que deberán estar acorde a las necesidades y dinámica de los procedimientos de venta de bienes y servicios de la empresa, atendiendo las necesidades el personal asignado al área de trabajo así como también una comunicación fluida y efectiva sobre las necesidades de los clientes, en coordinación con el área de desarrollo estratégico.
The objective of this research work is to show that previous research by various authors such as Ricardo Conde and César Matos from the Cesar Vallejo University were taken as background. At an international level, reference was made to works from the Rafael Landívar University of Guatemala and that of Heidi López from the Casa Grande University of Guayaquil, Ecuador. The objective of the thesis work was to describe the characteristics of commercial communication in the technical-commercial area in the company MT Representaciones S.A located in the district of San Miguel in Lima. The variable identified in the research was commercial communication and its internal components: information, persuasion and feedback, developed in the period corresponding to 2019. The sample was made up of all workers belonging to the technical-commercial area in the company. MT Representaciones S.A located in San Miguel, made up of a total of 19 workers. The need to improve internal communication procedures was determined, which must be in accordance with the needs and dynamics of the company's sales procedures for goods and services, meeting the needs of the personnel assigned to the work area as well as fluid and effective communication. on customer needs, in coordination with the strategic development área.
The objective of this research work is to show that previous research by various authors such as Ricardo Conde and César Matos from the Cesar Vallejo University were taken as background. At an international level, reference was made to works from the Rafael Landívar University of Guatemala and that of Heidi López from the Casa Grande University of Guayaquil, Ecuador. The objective of the thesis work was to describe the characteristics of commercial communication in the technical-commercial area in the company MT Representaciones S.A located in the district of San Miguel in Lima. The variable identified in the research was commercial communication and its internal components: information, persuasion and feedback, developed in the period corresponding to 2019. The sample was made up of all workers belonging to the technical-commercial area in the company. MT Representaciones S.A located in San Miguel, made up of a total of 19 workers. The need to improve internal communication procedures was determined, which must be in accordance with the needs and dynamics of the company's sales procedures for goods and services, meeting the needs of the personnel assigned to the work area as well as fluid and effective communication. on customer needs, in coordination with the strategic development área.
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Citation
Valenzuela Ramirez, M. A. y Villanueva Pino, D. A. (2023). La comunicación comercial en el área técnico-comercial en una empresa automotriz en Lima, periodo 2019. (Tesis de pregrado) Universidad Nacional de Educación Enrique Guzmán y Valle, Lima, Perú.