Plan de Marketing para incrementar el saldo de las colocaciones en la Caja Municipal de Maynas en el periodo Enero – Junio 2018
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Date
2021-10-21
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Universidad Nacional de Educación Enrique Guzmán y Valle
Abstract
El objetivo de este trabajo de investigación fue el estudio realizado se elaboró por medio de una estrategia marketera, la cual abarca las estrategias que propuso la Caja Municipal de Maynas, como campañas y publicidad. En dicho plan, se empleó una muestra de 37 administradores de cada una de las agencias y oficinas a nivel nacional; además, se realizó una encuesta, la cual ayudó a determinar qué características eran las más importantes en el segmento de mercado. También, se halló el proceso ideal para para obtener un buen funcionamiento, siendo este aplicado de forma correcta, ya que, viene a formar parte de los elementos esenciales de gestión que se necesitan en una empresa para obtener ventaja ante otras y lograr ser más competitiva en elmercado. El objetivo general para obtener resultados fue, determinar las características de la estrategia marketera para subir el saldo de las colocaciones en la Caja Municipal de Maynas en el período Enero – Junio 2018; empleando un estudio descriptivo, que fue el óptimo para encontrar los datos más importantes de la problemática, desde la manera en la que surgió, así como de la manera en la que se fue desarrollando. Adicional a ello, se utilizaron métodos que se alinearan a lo que buscábamos, que era recolectar la mayor cantidad de información posible que nos ayudara a desarrollar el estudio; estos métodos fueron de recolección de datos, observación y entrevista. Por último, se concluyó que el plan de marketing mencionado con su respectivo desarrollo, se va a poder brindarle recursos a la Caja Municipal de Maynas para que pueda tener un buen posicionamiento en el mercado y desarrolle habilidades estratégicas, que la conviertan en una empresa competitiva y con las suficientes características innovadores y diferentes a la competencia para ser líder en el rubro.
The objective of this research work was the study carried out was elaborated through a marketing strategy, which covers the strategies proposed by the Municipal Fund of Maynas, such as campaigns and advertising. In said plan, a sample of 37 administrators from each of the agencies was used and offices nationwide; In addition, a survey was carried out, which helped to determine what characteristics were the most important in the market segment. Also, it was found ideal process to obtain a good functioning, being this applied in a correct, since it becomes part of the essential elements of management that are they need in a company to gain an advantage over others and become more competitive in the market. The general objective to obtain results was to determine the characteristics of the marketing strategy to increase the balance of placements in the Municipal Fund of Maynas in the period January - June 2018; using a descriptive study, which was the optimal for finding the most important data on the problem, from the way in which the one that arose, as well as the way in which it developed. In addition to this, it They used methods that were aligned with what we were looking for, which was to collect the largest amount of information possible that would help us conduct the study; these methods They were data collection, observation and interview. Finally, it was concluded that the aforementioned marketing plan with its respective development, it will be possible to provide resources to the Municipal Fund of Maynas so that it can have a good position in the market and develop strategic skills that make it a company competitive and with sufficient innovative and different characteristics from the competition to be a leader in the field.
The objective of this research work was the study carried out was elaborated through a marketing strategy, which covers the strategies proposed by the Municipal Fund of Maynas, such as campaigns and advertising. In said plan, a sample of 37 administrators from each of the agencies was used and offices nationwide; In addition, a survey was carried out, which helped to determine what characteristics were the most important in the market segment. Also, it was found ideal process to obtain a good functioning, being this applied in a correct, since it becomes part of the essential elements of management that are they need in a company to gain an advantage over others and become more competitive in the market. The general objective to obtain results was to determine the characteristics of the marketing strategy to increase the balance of placements in the Municipal Fund of Maynas in the period January - June 2018; using a descriptive study, which was the optimal for finding the most important data on the problem, from the way in which the one that arose, as well as the way in which it developed. In addition to this, it They used methods that were aligned with what we were looking for, which was to collect the largest amount of information possible that would help us conduct the study; these methods They were data collection, observation and interview. Finally, it was concluded that the aforementioned marketing plan with its respective development, it will be possible to provide resources to the Municipal Fund of Maynas so that it can have a good position in the market and develop strategic skills that make it a company competitive and with sufficient innovative and different characteristics from the competition to be a leader in the field.
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Citation
Gutierrez Huertas, H. E. (2021). Plan de Marketing para incrementar el saldo de las colocaciones en la Caja Municipal de Maynas en el periodo Enero – Junio 2018 (Tesis de pregrado). Universidad Nacional de Educación Enrique Guzmán y Valle, Lima, Perú.